| 3 | Avoidance of libel ensures that the honors and reputation of a person is respected. It sticks to four guiding principles: |
| - | Legitimacy of purpose. A newspaper ensures that the facts are always presented with the general reader in mind, based on the public’s right to be informed. Priority is given to the event itself rather than the people involved in it. |
| - | Absence of the personal animosity. A newspaper avoids printing deliberately controversial articles about people which are inspired by personal differences with them |
| - | Moderation in language. A newspaper ensures that articles contain no language which is shocking or hurtful towards people. |
| - | Reliability of investigation. The quest for the news is based on the idea of listening to all sides of the story, which is at the heart of any honest investigation. |
| 4 | Be open to all points of view: the main parties in a story are sought out, with the aim of obtaining their opinion and handling the information in a fair manner. When a party refuses to cooperate, the newspaper, the newspaper tells the reader. |
